National Repository of Grey Literature 14 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Marketing Plan Proposal for a Company Zoko to Enter German Market
Šmídová, Anna ; Krejčí, Ilja (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá sestavením marketingového plánu pro vstup na Německý trh pro firmu Zoko. Firma Zoko je malá česká firma operující ve strojírenském průmyslu s výhradním zákazníkem v Rakousku. Na základě teoretických podkladů a analýze současného stavu, práce představuje marketingové návrhy jak vstoupit na nový trh.
Improving Performance of Engineering Company in the Zlín Region Using Benchmarking Approach
Zapletalová, Pavlína ; Bednář,, Pavel (referee) ; Bartoš, Vojtěch (advisor)
This master thesis deals with increasing performance using benchmarking in selected engineering company in the Zlín region. The theoretical part introduces the concept of benchmarking in the context of improving business performance. The main part however is in-depth case study on business performance. Based on both secondary and primary data sources are the selected engineering companies in the Zlín region evaluated by the benchmarking. Building on outcomes of this evaluation are presented possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.
Assessment of the Economic Situation in Selected Corporation and Proposals for its Improvement
Linha, Alois ; Ing.Kateřina Slezáková (referee) ; Hanušová, Helena (advisor)
The master's thesis is focused on economic evaluation of the company ABC s.r.o. The company operates in the manufacturing industry where it manufactures custom-made metal structures and other metal products. Using external analysis the author identified, opportunities and threats, based on internal analysis strengths and weaknesses of the company are identified. By identifying these facts Author has made suggestions and recommendations to improve this businesses performance.
Proposal for a Crisis Strategy of Machinery Export to the Russian Federation for Czech Companies in the Context of Sanctions
Zezulová, Kateřina ; Pešat, Jan (referee) ; Nestával, Jiří (advisor)
This thesis deals with the design of a crisis strategy for the export of machinery to the Russian Federation for Czech companies in the context of sanctions. The theoretical part summarizes the findings, literature and selected analytical methods. In the practical part these methods will be applied to the SWOT analysis. The design part presents possible solutions for exporting machinery to the Russian Federation.
Intenzita obchodu se strojírenskými výrobky v rámci EU
Kapoun, Michal
Kapoun, M. Intensity of trade in engineering products within the EU. Bachelor the-sis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the measurement of international trade intensity and comparative advantage in international flows of engineering products. The theoretical part of the thesis is devoted to the development of theories of interna-tional trade, evaluation of the development of trade in engineering products on the European market in the last 10 years and analysis of suitable indices for measuring the intensity of international trade and comparative advantage. The theoretical part concludes with a chapter on the findings of research already car-ried out by other authors. In the practical part, the G-L and NRCA indices are se-lected on the basis of the findings of the previous section and are measured with them on data from 2012, 2017 and 2022. The practical part is followed by a dis-cussion where the results are compared with those of the authors mentioned in the theoretical part of the paper.
Proposal for Export of Machinery to the Russian Federation for Czech Companies in the Context of Sanctions
Zezulová, Kateřina ; Pešat, Jan (referee) ; Nestával, Jiří (advisor)
This thesis deals with the design of a crisis strategy for the export of machinery to the Russian Federation for Czech companies in the context of sanctions. The theoretical part summarizes the findings, literature and selected analytical methods. In the practical part these methods will be applied to the SWOT analysis. The design part presents possible solutions for exporting machinery to the Russian Federation.
Proposal for a Crisis Strategy of Machinery Export to the Russian Federation for Czech Companies in the Context of Sanctions
Zezulová, Kateřina ; Pešat, Jan (referee) ; Nestával, Jiří (advisor)
This thesis deals with the design of a crisis strategy for the export of machinery to the Russian Federation for Czech companies in the context of sanctions. The theoretical part summarizes the findings, literature and selected analytical methods. In the practical part these methods will be applied to the SWOT analysis. The design part presents possible solutions for exporting machinery to the Russian Federation.
Dopad krízy na objem poskytovaných úverov pre malé a stredné podniky
Jabrocká, Martina
This diploma thesis deals with the effects of economic crisis in 2008, to capacity of banky lending to small and medium enterprise in chemical, engineering, food, au-tomotive and education. The aim is to examinate evolution of bank loans granted to enterprises in Czech republic in 2003--2012.
Vliv certifikace normy ISO 9001 na zvýšení výkonnosti podniku
Novotná, Petra
Novotná, P. Influence of ISO 9001 certification on the company performance. Thesis. Brno: Mendel University in Brno, 2018. Thesis deals with the influence evaluation of the quality system implementation on increasing company efficiency. It focuses on the analysis of its current state, management of the quality system and its administration. Aim of the thesis is to demonstrate the impact of ISO 9001 quality certification on the company financial and non-financial performance and identification of areas and indicators in which certification impacts are most expressed. For the solution was used an analysis of internal environment according to the 7S method, company self-assessment according to ISO 9004 and the methodology based on the principles of the EFQM model. Main finding is the underestimated impact of quality system implementation on company performance due to non-compliance with all requirements and principles of interconnected standard. Companies meet requirements of the standard primarily for purpose of meeting conditions for recertification audits and for entering into a business agreement with customers.
Obecná doporučení českým strojírenským podnikům pro vstup na mexický trh
Nováková, Markéta
This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.

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